Your competitor is
already in ChatGPT.
Generative Engine Optimisation (GEO) is how brands get cited, recommended, and described accurately by AI. The businesses that figure this out now will be very difficult to displace later.
Free AI Citation Audit
Find out what AI says about your brand — for free.
Which situation is yours?
The Invisible Brand
Your customers are asking ChatGPT, Perplexity, and Gemini for recommendations in your industry. Your competitors get mentioned. You don't. It's not that you're worse — it's that AI doesn't know you exist.
The Wrong Story
You've Googled yourself in AI — and what comes back is outdated, inaccurate, or it's your competitor's framing of who you are. AI is telling your story. You're not the one telling it.
The Strategically Stuck
You know GEO matters. You've read about it. But your current SEO agency doesn't do it, your content team doesn't understand it, and nobody has a clear plan for how to actually become an AI-cited brand.
Whichever it is — AI visibility isn't something to wait on. Early movers compound their advantage.
AI recommendations are the new word of mouth
A recruiter in London asked ChatGPT to recommend executive search firms in the city. It listed four firms by name. One of our clients wasn't on the list — despite being better established and more highly reviewed than two of the firms that were.
The difference wasn't quality. It was how the information about each firm was structured on the web. The firms that got cited had clear entity signals, well-formatted content, and were referenced in publications that LLMs pull from heavily.
After 12 weeks of GEO work — content restructuring, entity building, and press seeding — our client appeared in the top two results for relevant AI searches. Their enquiry form submissions increased 40% in that same quarter.
Result
40% More Enquiries
Same site · Same ads · Better AI presence
12w
Time to cited
From invisible to top 2
5+
LLMs now cite them
ChatGPT, Perplexity & more
AI visibility compounds. First-mover advantage is real and lasting.
Four services. One outcome: AI recommends you.
AI Citation Audit
Before you can improve your AI visibility, you need to know where you stand. We run structured queries across ChatGPT, Perplexity, Gemini, Claude, and others to document exactly what AI says about you — and why.
- Multi-LLM brand mention analysis
- Competitor citation benchmarking
- Sentiment and accuracy audit
- Gap analysis: what you should be cited for but aren't
- Baseline report for ongoing tracking
Real Client Story
“A London consulting firm was never mentioned in any AI response for their core service areas. The audit revealed their competitors had structured content specifically written to match AI training patterns. Within 3 months of implementing our recommendations, they appeared in 70% of relevant queries.”
Audit. Strategise. Build. Monitor.
Audit Your AI Presence
We systematically query ChatGPT, Perplexity, Gemini, Claude, and others across every topic relevant to your business. You get a clear picture of what AI currently says about you, what it says about your competitors, and where the gaps are.
GEO Strategy
Based on the audit, we build a prioritised roadmap: which content needs restructuring, which entities need building, which authority signals are missing. Every action is tied to a specific AI citation opportunity.
Content & Entity Implementation
We restructure existing content, create new GEO-optimised pages, build entity signals across authoritative sources, and seed your brand into the reference ecosystem that LLMs draw from.
Monitor & Iterate
AI models are living systems. We track your citation frequency and sentiment every month, watch competitor movements, and adjust the strategy based on what the data shows — not what we assumed six months ago.
Expand and Compound
As your AI authority grows, we identify new topics and search intents where you should be cited but aren't. GEO compounds — each citation makes the next one easier.
Why we're the right team for GEO.
We Were Early
We started building GEO frameworks before most agencies had heard the term. That means our methodology is tested and refined — not borrowed from a blog post written last month.
We Understand How LLMs Actually Work
Our team builds AI-native products. We understand how large language models weight content, how training data shapes citations, and what signals actually influence which brands get named.
Measurable, Not Theoretical
We track citation frequency, sentiment, and accuracy across multiple LLMs monthly. You see the numbers move, not just trust that 'GEO is working.'
SEO and GEO Together
Google is not going away. GEO works best alongside strong traditional SEO — content that ranks also gets cited. We build both, so your visibility compounds across every channel.
What clients say.
We asked XDigital to find out what ChatGPT said about us. The answer was nothing. Within four months it was citing us as a leading provider in our space. That's new business we didn't have before.
Consulting Firm Partner
London
I was sceptical that GEO was a real thing. XDigital showed me tracked data — citation frequency going from zero to visible across three LLMs. Now I explain GEO to every business I advise.
Startup Advisor
London
The audit was eye-opening. AI was describing our product incorrectly and citing a competitor instead. XDigital fixed the entity signals and the narrative shifted within weeks.
SaaS Product Founder
London
Questions we get asked a lot.
Ready when you are
Let's build something
that actually works.
Free 30-min strategy call. We audit your setup, identify the gaps, and give you a clear plan — no pitch, no obligation.
No commitment · No credit card