SEO Recovery & Migration for E-Commerce Brand
The Challenge
An established e-commerce brand migrated from WooCommerce to Shopify using another agency. The migration was botched — no redirects, no metadata preservation, no structured data. They lost 73% of organic traffic within 6 weeks. Monthly organic revenue dropped from £89k to £24k.
The Solution
We ran a full SEO recovery audit: mapped 2,400 broken URLs, implemented 301 redirects, rebuilt all metadata and JSON-LD product schemas, fixed canonical tags, and submitted a comprehensive reconsideration to Google. Simultaneously rebuilt their Shopify theme for Core Web Vitals compliance and added proper internal linking architecture.
Before vs. After
Services Used
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