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SEO & Performance
E-Commerce Performance Overhaul
Next.jsShopifyCore Web VitalsSEOJSON-LD
The Challenge
A DTC brand doing $42k/month on a Shopify store with a heavily customized theme. Core Web Vitals failing across all three metrics, Google rankings sliding, and a 67% bounce rate on mobile. Their agency had told them it was “just how Shopify works.”
The Solution
Migrated to a headless Next.js storefront with Shopify as the commerce backend. Rebuilt the product page with server components, optimized every image through next/image, eliminated 3 render-blocking scripts, and implemented full JSON-LD structured data. Lighthouse went from 43 to 100.
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